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Integrating sales, marketing and strategies to maximize corporate revenue growth.
The "Balanced Scorecard" is a strategic management approach developed in the early 1990s by Dr Robert Kaplan of Harvard Business School, and Dr David Norton.
The CxO Group offers executive coaching to senior management teams and individuals seeking to increase corporate or personal business performance.
The CxO Group focuses on strategy development that is aligned to company sales and marketing methods to help your firm create an integrated revenue capture process.
The CxO Group offers training and strategy programs designed to help you and your team "become a peer in the boardroom, instead of a vendor waiting in the hallway."
Much like the "Balanced Scorecard" of the 1990s, that focused on linking business performance to department metrics, The CxO Group uses a "Sales Balanced Scorecard" with a similar approach, but designed for today's economy.
Today's scorecard creates interaction and links between five sales management pillars as a packaged team to help drive performance.
-- Sales
-- Marketing
-- Strategy
-- Operations/Development
-- Partners/Alliances
Click to visit our Sales Management Power Strategies page to learn more about managing your sales team now.
First, we create identifiable tactical measures or key performance indicators (KPI) for each of your sales team members and contributing departments. Then, we develop and help you implement the scorecard into a living, breathing business tool to proactively manage and link strategy, marketing and sales.
This tool becomes a leading business driver that when used correctly, increases corporate cash flow, accelerates operational success, and allows companies to manage their business model by proactive metrics, not reactively by emotion.
Your scorecard will be custom fit to your needs so the firm's business assets are centralized on revenue development and all departments are linked to the performance.
With this linkage, the scorecard provides clarity in strategic and tactical goals that can be readily monitored to understand where performance is coming from and where remedial attention is needed.
Click to visit our Sales Management Power Strategies page to learn more about managing your sales team now.age to learn more about managing your sales team now.
To help with
your needs, please tell us more by calling us at
The CxO Group specializes in
business performance improvement by integrating sales, marketing, business
strategies and financial performance to maximize corporate revenue growth.
We hold long distance and onsite sales, marketing and strategy workshops,
seminars and training nationwide including • New York • Orlando • Chicago •
Dallas • Houston • Austin • Las Vegas • Los Angeles • San Francisco • Denver
• Salt Lake City •Tulsa • Buffalo • Philadelphia • Phoenix • San Diego • San
Antonio • Detroit • Miami • Washington DC • Boston •
To help with your needs, please tell us more by calling us at (972) 727-6880 or email info@thecxogroup.com